CEO of Mercedes-Benz USA Talks Autonomous Technology

November 29th, 2016 by

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Autonomous technology has been the biggest trend in recent months. Many automotive companies have displayed their results as they strive toward a fully self-driving car. Executives of Mercedes-Benz have been frequently asked Mercedes-Benz’s position on the matter, and the chief executive of Mercedes-Benz USA was one of the first to speak on the subject.


The Mercedes-Benz executive has often been asked why it is taking so long to develop these self-driving cars. The executive stated that the technology is not what is holding these cars back. The technology is rapidly advancing. It also isn’t an insurance or liability issue. Many have believed that these cars would cause massive damages if the technology malfunctions or any other issues may arise. Others have speculated that it may be a customer acceptance issue, but customers seem to have been welcoming of the new technology. The executive believes the biggest issue is humans. He goes on to explain that the coexistence of robot car and human drivers is the real issue. He expressed that this relationship is key to the advancement of this technology.




Self-driving technology is a brand new venture for automotive companies. Some people are afraid of robots taking over. Others are worried that human drivers will bully driverless cars. The self-driving cars will be programmed to follow the law and be polite to other cars on the road. Human drivers are known for driving erratically, speeding and cutting people off.


Though these concerns may still be present, Mercedes-Benz is continuing to develop this new technology. If you are interested in a new #MercedesBenz, visit us at Mercedes-Benz Brampton. We have lots of great options and a staff that can help you find your dream car. For more information about what we have to offer, visit our website at







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