Mercedes-Benz Brampton
10 Coachworks Crescent, Brampton, Ontario, L6R 3Y2
Choosing your vehicle’s color is an important step but it usually not thought of much deeper than preference. Our Mercedes-Benz Brampton dealership is here to say that color may play a more important role than you realize. There is a psychology to vehicle colors and you’ll begin to notice a pattern if you start to pay attention when you’re driving.
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The Color Market Comes From Consumers
Kelley Blue Book says that the most popular color choices among consumers directly correlate to the colors that manufacturers make. Silver leads the pack as the most popular color choice, followed by white and black. Kelley Blue Book adds, “39 percent of consumers were likely to change brands if they couldn’t get the color they wanted.” It is clear that consumers deeply care about their color preference with their vehicles.
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Color Can Affect Resale Value
The color of your vehicle can even have an affect on your vehicle’s resale value. If you have silver, the most popular color, you’ll have a much easier time selling it than if it was red. You’ll find that it will sell quicker at a more fair price and a less popular color can cause your vehicle to depreciate more.
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Other Factors
A popular myth is that it costs more to insure a red vehicle rather than a black vehicle. That is simply not true. But it is true that it could cost more to get a red vehicle compared to a black vehicle. The reason is that a red vehicle costs more to make and purchase in comparison to black. Thieves tend to target silver, white, black, gold and green vehicles more than others. Red is the typical answer to the question of what color vehicle is pulled over the most. You may find it a surprise that they actually finish second, behind white and ahead of silver.
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Come Visit Us!
No matter what color you’re looking to purchase or sell, come visit your local Mercedes-Benz dealer in Brampton. We have a wide variety of #MercedesBenz vehicles in all shapes and sizes and our staff can work with you to find the perfect match. We allow test drives and run many specials for select vehicles for you to find on our website at www.mbBrampton.ca.
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