Mercedes-Benz AMG Showcased
Mercedes-Benz has recently launched a series of new displays that emphasize the automaker’s motorsports activities. The ultimate goal of the brand is to create a showroom-within-a-showroom, with the AMG models up front and center. Tobias Moers, Chairman of the Management Board of Mercedes-AMG said: “You will walk into the dealership and easily identify an AMG area. It looks like a pit lane. The floor looks like tarmac and there are tire marks on the floor.” The AMG models compete directly with the BMW M and Audi S performance models. Moreover, the new displays will feature videos and interactive technology – perhaps one of the best technological features of the new displays is the sound bar that will let you choose a model and listen to the sound of the car.