MBB by December 31, 2024

All Revved Up!

It’s 2024 and Mercedes Benz Brampton continues to be consistently rated top 5 or better nationwide in
all customer service measurables. We’ve achieved the Star Dealer status 4 more times. The real indication
of our success is the constant inquiries from dealerships across the country wanting to know how we
do what we do. Many of our customer service innovations – like the personalized Video Multi-Point
Inspection – have won awards and been rolled out and implemented by dealerships across North America
and Europe. Innovation is only possible with innovative people – and we have the best.

At the Wheel | MBB Management

There’s no more motivated or passionate leadership team than the management at MBB. They are the
most engaged and dialled-in professionals in the industry, living and breathing our core values. They
all thrive in our high-pace, high-reward environment and take pride in their ability to mentor and
cultivate a young, growing team. It’s no fluke that they have an outstanding team to work with.

Under the Hood | Our People

Staffing & Recruiting
We hire the best or nothing. We seek out happy, self-motivated and accountable people that share our core
values. People who don’t need to be pushed to succeed but chase success on their own. Over-achievers
who are driven to perform, thrive in a fun, high-paced, high-reward atmosphere, and understand that
character trumps all. Then we give them the tools they need to go from good to great. This is what makes
us the best dealer to work for.

Live/Work Balance & Benefits
We don’t hire employees, we bring on partners who show passion for what they do; who bring a
positive and contagious energy that creates the best customer experience in Canada. Our associates
are truly appreciated. We know that their success is our success, so we’ve got their backs – always. No
surprise then that we spend $100K/year on personal development and offer some of the best benefits

• Monthly Gym Reimbursement Program and Facility
• Personal Development Scholarship – we will split the cost up to $2,000 to pursue outside life enhancing activities
• Paid volunteer days
• Smoking Cessation Program
• Celebration Events (BBQs, Holiday Lunch)
• Employee CEI Program
• Referral Bonus up to $50,000
• Girls Trip to Blue Mountain and Spa
• Full Dealership Beach Destination Trips (YES, entire dealership)

Firing on All Cylinders

High Performance Training | Coaching & Mentoring

Mercedes Benz Canada has numerous and continuing training programs that we encourage our team members to take advantage of. In addition, and in our quest for constant improvement, the dealership offers several training programs in all areas designed to improve associate performance and help them advance both their personal lives and careers. The management team’s primary focus is to enthusiastically mentor associates on a daily basis.

We help our associates connect their job of today with their dreams of tomorrow. We have 3000+ hours of personal development training in our Tony Robbins App, and offer one-on-one coaching with the Tony Robbins team.

Bluetooth Enabled | Communication

A key contributor to our success is effective communication, both internal and external. Daily, weekly, and monthly communications, with stated purposes, and where everyone feels comfortable participating, keeps everyone motivated, inspired, and on the same page. A great example is the daily morning “Jump Start”. A quick 7 minute meeting where teams get together for a brief but meaningful learning experience focusing on a core value element of our service standards, and their main focus for the day. At MBB we like to communicate face-to- face, not screen-to- screen. Internally, email is rarely used. We all work in the same building, so we walk over to colleagues when we have a question. This makes our day more enjoyable and gives us the chance interact with more customers, and see more of our co-workers.

Technology & Process

Another reason for our success is our continual focus on processes to continual focus on developing our core processes. We are constantly reviewing and improving our processes in all facets of the business in order to enhance the customer experience. We also believe technology can be used to perfect our day-to- day operations, increase sales and create an outstanding customer experience. We never use technology for the sake of it. It is only useful if it enhances an experience or improves a process.

Blowing Our Own Horn | Marketing & Advertising

We are constantly measuring our advertising effectiveness. We have identified our target and know how to market to them directly at the appropriate time in both their vehicle’s life cycle and their purchase cycle. We continue to benefit from Mercedes Benz corporate advertising and have stepped up our own marketing efforts.